The Problem

You're Spending 60% of Your Marketing Budget on Channels That Don't Convert

Skyrocketing CAC with No Clear Visibility

Your CAC grows 20–30% per year but you can't pinpoint why — which channels underperform, which campaigns waste budget, where to cut.

$285 avg. CAC

Multi-Touch Attribution Is Impossible

A lead touches 8–12 points before converting, yet you credit everything to the last click. You over-invest in the wrong channels and under-invest in what actually works.

12 avg. touchpoints

Underperforming Campaigns Go Undetected

You discover a campaign isn't working after burning $40–60K. No early warnings — just monthly dashboards that arrive too late to course-correct.

45-day detection lag

nos services

Des solutions Intelligentes adaptées à chaque défi

Trois solutions complémentaires pour propulser votre croissance : Cortex Voice analyse vos feedbacks clients, Cortex Data optimise vos ventes, et Cortex Fusion unifie les deux pour une intelligence d'affaires complète.
Choisissez la solution adaptée à vos besoins ou combinez-les pour un impact maximal.

Key Features

How Cortex Optimizes Your Marketing Mix

Cortex Data analyzes your campaigns and identifies high-performing channels. Reallocate your budget automatically toward what actually converts.

Intelligent Multi-Touch Attribution

Cortex maps the full journey — first contact, intermediate touchpoints, final conversion. You know exactly what each channel contributes, not just the last click.

Real-Time ROI by Channel and Campaign

Cortex calculates ROI per channel (Google Ads, LinkedIn, SEO) and per campaign. Instant alerts if a campaign underperforms — cut before burning $50K.

Budget Reallocation Recommendations

Cortex tells you where to move budget: "Cut Google Ads by 30%, increase LinkedIn by 50%." Based on real data, not intuition. Typical ROI uplift: ×3.8.

How It Works

Optimize Your Marketing Mix in 3 Steps

From integration to your first ROI insight — Cortex is up and running fast.

Connect Your Marketing Platforms

Cortex integrates with Google Ads, Facebook, LinkedIn, HubSpot, and Mailchimp. Spend, impressions, clicks, and conversions are imported automatically. Setup takes 15 minutes.

Cortex Analyzes Your Attribution

The AI reconstructs the complete journey for each lead — first touchpoint, intermediate interactions, conversion. Calculates real ROI per channel, not just last-click credit.

Reallocate Budget Intelligently

Get actionable recommendations: increase LinkedIn +40%, cut Display −30%, test TikTok with $10K. Data-driven, not intuition. Typical ROI uplift: ×3.8.

Success Story

How an E-Commerce Agency Cut CAC by 46% in 8 Months

Context

MarketBoost Agency (fictitious name), an e-commerce-focused agency with an $85K/month media budget, watched its CAC explode: $310 in 2023 vs. $185 in 2021 (+67%).

Last-click attribution was distorting everything. They over-invested in Google Shopping (last touchpoint) and under-invested in Facebook (first contact).

The Problem

The agency used Google Analytics with last-click attribution, creating a completely skewed picture:

Google Shopping received 60% of budget as it "converts best" (last click) — but true cost was ignored
Facebook deemed "ineffective" (2% conversion rate) — but drove 70% of all first contacts
LinkedIn abandoned after a $15K test showed "no conversions" — but was nurturing prospects for 6+ months

The Cortex Solution

By deploying Cortex Data to analyze 24 months of history (12,400+ conversions), MarketBoost uncovered true attribution:

Facebook = acquisition champion — 72% of prospects come from there, real CAC $85 (vs. $310 attributed)
Google Shopping = closer — excellent last touchpoint, but needs pre-warmed traffic
LinkedIn = long-cycle nurturing — negative ROI months 0–3, but 4.2× ROI over 12 months (premium deals)

Cortex recommended a reallocation: Facebook +65% (acquisition), Shopping −40% (maintain for closing), LinkedIn restart at $20K/month.

Results in 8 Months

−46%

CAC
($310 → $167)

+4.1×

Overall ROI

+88%

Qualified leads

Marketing agency team reviewing campaign performance

Use Cases

From SaaS to E-Commerce — All Reducing CAC

Cortex adapts to any business model to optimize attribution, budget reallocation, and marketing ROI.

SaaS B2B

Long Cycles, Multiple Touchpoints

Analyze 6–12 month journeys with 15+ touchpoints. Identify which content truly nurtures, and where to invest to shorten the sales cycle.

E-Commerce

High Volume, Tight Margins

Optimize every dollar spent: identify which channels bring high-LTV customers vs. one-time buyers. Reallocate budget to maximize LTV:CAC ratio.

Agencies

Multi-Client, Complex Reporting

Manage 10–50 clients simultaneously. Cortex unifies data across all channels, generates automated reports, and proves ROI to every client — without manual effort.

Industry Solutions

Cortex Adapts to Your Industry

Tailored operational intelligence for every sector. Explore how other industries maximize results with Cortex.

Sales

Sales & Business Dev

Grow sales by 34% without extra headcount. AI identifies hot leads, prioritizes actions, predicts closings.

Revenue +34% · Pipeline

Explore Sales

Tech / SaaS

Technology & SaaS

Reduce churn by 54%. Predict cancellations 6 weeks out and maximize customer lifetime value.

Churn −54% · LTV +67%

Explore Tech/SaaS

Retail

Retail & Commerce

Grow margins by 22% and cut stockouts by 72%. Real-time inventory optimization, predicted demand.

Margins +22% · Stockouts −72%

Explore Retail

Get Started

Ready to Cut CAC and Maximize Your ROI?

Join marketing teams using Cortex Data to optimize attribution, identify high-performing channels, and stop wasting budget.

For marketing directors, CMOs & acquisition managers

Request a Free Demo Discover Cortex Data

Intelligent multi-touch attribution — credit every touchpoint, not just the last click

Real-time ROI by channel — alerts if a campaign underperforms before you burn $50K

Budget reallocation recommendations — where to move spend, based on data not intuition

Your Marketing Strategy, Driven by AI